About Quarm

Welcome to Quarm – An urban eco streetwear clothing brand based in Hobart, Australia. Quarm is not just another clothing label, it’s a streetwear experience. We pride ourselves on being unique, innovative, and socially responsible. Our brand ethos centers around urban eco streetwear that blends fashion with sustainability. Our materials are chosen carefully – we mostly use eco-friendly certified organic cotton fabric and recycled Rpet fabric to ensure that we have a minimum environmental impact and reduce our carbon footprint. We want our customers to look and feel good, and that means creating clothes that align with our values. Our AI and Artist illustrations, which draw influence from punk, skateboarding, Japan’s bustling streetwear culture, caricatures, cultural insights, and hip-hop abstracts are truly one-of-a-kind. Quarm is an urban streetwear brand that stands out from the crowd and offers an eco-friendly conscious choice for consumers who care about the environment and exclusive design.

We like to use human-generated artist illustrations, graphic concepts, and pattern artwork for our streetwear range. We license these designs from a wide range of sources, both from publicly available databases and commissioned work from local artists. We also include designs from our in-house staff at Quarm, we like to think we’re a little bit arty. An artist’s illustration in the context of streetwear refers to a unique human-generated artistic design that is incorporated into streetwear clothing or accessories. Streetwear is a fashion style that originated in urban environments and often draws inspiration from youth culture, music, art, and sports. Integrating artist illustrations into streetwear adds a creative and individualistic element to our clothing range. Here’s how artist illustration works with our streetwear:

Local Artistic Connection

By working closely with local artists, we not only bring unique human perspectives to our designs but also foster a sense of community and support within our creative ecosystem.

Diverse Sourcing

Licensing designs from a wide range of sources, including publicly available databases and in-house staff, ensures a diverse array of styles and influences that cater to a broad customer base and a wide range of clothing and accessory options.

Creative Fusion

Combining both human artist-generated illustrations and AI illustrations presents a dynamic blend of traditional and contemporary artistry, resulting in visually striking and innovative designs.

Limited Edition Excitement

In the near future, we plan to release limited-edition collections through drops. This adds an element of exclusivity and anticipation that resonates with streetwear enthusiasts and collectors.

Empowering Local Creatives

Collaborating with local artists not only exposes their work to a wider audience but also empowers them by providing a platform for recognition and financial compensation.

Incorporating unique artist illustrations not only enhances the aesthetic appeal of our streetwear range but also tells a story, fosters creativity, and establishes a distinct brand identity. By embracing both local artistic talent and collaborative innovation, we are creating a multifaceted range that appeals to the broader streetwear culture and enables us to showcase local artists and expose their work to a broader audience.

Here at Quarm, we are passionate about reducing the fashion industry’s impact on the environment and are committed to finding new ways to incorporate more sustainable materials into our range. Utilizing materials like Recycled PET (rPET) can help decrease the usage of non-sustainable plastic and virgin materials, while simultaneously creating amazing new opportunities for fabric design and function. Recycled polyester, for example, offers special textures and properties to help take fashion to the next level! Ultimately, by adding more sustainable materials to our clothing range, we can positively contribute to the planet’s health. The clothing market for rPET clothing is tiny but demand is growing fast and the long-term benefits are huge:

Reducing Plastic Waste

rPET is made from recycled plastic bottles and other post-consumer plastic waste. By using rPET, we help divert plastic from landfills and oceans, contributing to plastic waste reduction, we love that idea!

Energy & Resource Savings

Producing rPET typically consumes less energy and water compared to virgin polyester production. This means a lower carbon footprint and reduced strain on valuable resources.

Texture & Versatility

Sustainable materials like rPET can offer unique textures and properties, that PET cannot, adding a distinctive touch and feel to our Recycled Range. They can be versatile, allowing for a wide range of fabric design and function.

Consumer Appeal

Thankfully, most of our customers are environmentally conscious and prefer to buy and support sustainable products. By incorporating rPET and other sustainable materials into our range, we add more choice and streetwear options for our eco-caring customers.

Using rPET not only reduces environmental impact but also aligns with the growing demand for eco-friendly fashion. This approach not only benefits the planet and provides more product choices for our customers, but it also helps us, to achieve long-term sustainability in a changing eco conscience market.