Welcome to Quarm – An urban eco streetwear clothing brand based in Hobart, Australia. Quarm is not just another clothing label, it’s a streetwear experience. We pride ourselves on being unique, innovative, and socially responsible. Our brand ethos centers around urban eco streetwear that blends fashion with sustainability. Our materials are chosen carefully – we mostly use eco-friendly certified organic cotton fabric and recycled Rpet fabric to ensure that we have a minimum environmental impact and reduce our carbon footprint. We want our customers to look and feel good, and that means creating clothes that align with our values. Our AI and Artist illustrations, which draw influence from punk, skateboarding, Japan’s bustling streetwear culture, caricatures, cultural insights, and hip-hop abstracts are truly one-of-a-kind. Quarm is an urban streetwear brand that stands out from the crowd and offers an eco-friendly conscious choice for consumers who care about the environment and exclusive design.
We love the very concept of AI, human input, and computer-generated output. It’s cool, wild, and scary, and works great as an exclusive illustration on urban eco streetwear. Are you tired of wearing the same clothing as everyone else? Do you want to stand out from the crowd with unique and exclusive pieces? That’s where Quarm comes in – AI illustration on clothing refers to the use of artificial intelligence (AI) to create or generate illustrations, designs, patterns, or graphics that are then applied to clothing items. This blending of technology and fashion allows for unique and innovative designs that might not be easily achievable through traditional artistic methods alone. Here’s how AI illustration works for us as a streetwear brand and some of the potential implications:
Art & Innovation
AI illustration on streetwear clothing showcases the intersection of art and technology, pushing the boundaries of traditional fashion design.
AI algorithms can be programmed to create new and original graphic illustrations based on input parameters such as text phrases, images, styles, or inspirations. This can result in highly intricate, complex, or beautifully simple AI illustrations and unique non-human patterns that can be printed or woven onto fabrics suitable for urban wear clothing. Our AI range is all handmade to order so each piece is exclusive and only found at Quarm.shop.
AI can optimize fabric cutting to minimize waste, helping in the creation of more sustainable fashion items.
While AI-generated designs offer numerous benefits, challenges include the perceived importance of maintaining the human touch in design, addressing ethical concerns regarding copyright and originality, and ensuring that AI doesn’t replace human creativity entirely but opens further opportunities for human intelligence, and progressive, expanded thought.
In practice, AI illustrations on clothing might involve algorithms that create intricate motifs, generate color combinations, simulate textures, or even analyze customer preferences to suggest or generate designs. The fashion industry’s adoption of AI is still new and evolving, but for Quarm it presents exciting opportunities for creativity, personalization, and technological advancement in the design of urban eco streetwear clothing.
We like to use human-generated artist illustrations, graphic concepts, and pattern artwork for our streetwear range. We license these designs from a wide range of sources, both from publicly available databases and commissioned work from local artists. We also include designs from our in-house staff at Quarm, we like to think we’re a little bit arty. An artist’s illustration in the context of streetwear refers to a unique human-generated artistic design that is incorporated into streetwear clothing or accessories. Streetwear is a fashion style that originated in urban environments and often draws inspiration from youth culture, music, art, and sports. Integrating artist illustrations into streetwear adds a creative and individualistic element to our clothing range. Here’s how artist illustration works with our streetwear:
Local Artistic Connection
By working closely with local artists, we not only bring unique human perspectives to our designs but also foster a sense of community and support within our creative ecosystem.
Licensing designs from a wide range of sources, including publicly available databases and in-house staff, ensures a diverse array of styles and influences that cater to a broad customer base and a wide range of clothing and accessory options.
Combining both human artist-generated illustrations and AI illustrations presents a dynamic blend of traditional and contemporary artistry, resulting in visually striking and innovative designs.
Limited Edition Excitement
In the near future, we plan to release limited-edition collections through drops. This adds an element of exclusivity and anticipation that resonates with streetwear enthusiasts and collectors.
Empowering Local Creatives
Collaborating with local artists not only exposes their work to a wider audience but also empowers them by providing a platform for recognition and financial compensation.
Incorporating unique artist illustrations not only enhances the aesthetic appeal of our streetwear range but also tells a story, fosters creativity, and establishes a distinct brand identity. By embracing both local artistic talent and collaborative innovation, we are creating a multifaceted range that appeals to the broader streetwear culture and enables us to showcase local artists and expose their work to a broader audience.
Much of our streetwear range is made from 100% Organic Cotton, particularly our premium organic T-shirts and hoodies. Organic materials are often used in the production of fabrics, particularly in the context of textiles and clothing. Organic fabrics are made from fibers sourced from plants or animals that have been grown or raised using organic farming methods. These methods avoid the use of synthetic pesticides, herbicides, and fertilizers, focusing instead on natural and sustainable approaches to cultivation. There are many types of organic materials used for clothing like organic cotton, linen, wool, silk, hemp, and organic bamboo fabrics.
As mentioned, organic cotton is produced from cotton plants that are cultivated without synthetic chemicals. Organic cotton farming promotes soil health, reduces water consumption, and supports the well-being of farmers and communities. Products made from organic cotton include clothing, bed linens, towels, and clothing.
No Synthetic Chemicals
Organic cotton is grown without the use of synthetic pesticides or genetically modified organisms (GMOs). Instead, it relies on natural methods like crop rotation, beneficial insect habitats, and non-GMO seeds to prevent pests and diseases.
Organic cotton is typically grown from non-genetically modified cotton seeds, which helps maintain biodiversity and reduces the risk of genetic contamination in neighboring fields.
Reduced Environmental Impact
Organic cotton farming practices aim to reduce water usage, promote soil health, and minimize the overall environmental impact. This includes using organic fertilizers and sustainable water management techniques.
Organic cotton is commonly used to produce eco-friendly textiles and clothing, as well as bedding, towels, and other fabric-based products. These products are often labeled as “organic” or “made from organic cotton.”
Here at Quarm, we are passionate about reducing the fashion industry’s impact on the environment and are committed to finding new ways to incorporate more sustainable materials into our range. Utilizing materials like Recycled PET (rPET) can help decrease the usage of non-sustainable plastic and virgin materials, while simultaneously creating amazing new opportunities for fabric design and function. Recycled polyester, for example, offers special textures and properties to help take fashion to the next level! Ultimately, by adding more sustainable materials to our clothing range, we can positively contribute to the planet’s health. The clothing market for rPET clothing is tiny but demand is growing fast and the long-term benefits are huge:
Reducing Plastic Waste
rPET is made from recycled plastic bottles and other post-consumer plastic waste. By using rPET, we help divert plastic from landfills and oceans, contributing to plastic waste reduction, we love that idea!
Energy & Resource Savings
Producing rPET typically consumes less energy and water compared to virgin polyester production. This means a lower carbon footprint and reduced strain on valuable resources.
Texture & Versatility
Sustainable materials like rPET can offer unique textures and properties, that PET cannot, adding a distinctive touch and feel to our Recycled Range. They can be versatile, allowing for a wide range of fabric design and function.
Thankfully, most of our customers are environmentally conscious and prefer to buy and support sustainable products. By incorporating rPET and other sustainable materials into our range, we add more choice and streetwear options for our eco-caring customers.
Using rPET not only reduces environmental impact but also aligns with the growing demand for eco-friendly fashion. This approach not only benefits the planet and provides more product choices for our customers, but it also helps us, to achieve long-term sustainability in a changing eco conscience market.